Heledd Jones
MArketing
Loves:
Improving Marketing Results for
Business Owners & Marketers
Even more so, I LOVE it when I teach my clients something new, and empower them with marketing knowledge.
Likes:
Walks on the Beach
Family time
Red, red wine
Dislikes:
Marketers and agencies who hide behind jargon and try to baffle their bosses or clients with BS!
Mushrooms
Polysterene
Born and Raised in Wales
Starsign: Leo
A Bit About Me
I'm Heledd, a marketer with over 20 years experience, based near Cardiff (Wales not California!).
Most of my career was spent in FTSE100 Admiral Group where I became an expert in digital marketing, in particular PPC and SEO.
I worked my way up, grew teams and budgets while constantly improving results. I in-housed activity previously managed by agencies, launched new products and brands and won international awards while doing so.
Having worked my way up, I'm a rare breed in being able to straddle (sorry - I hate using that word!) digital marketing strategy and tactics - nobody can pull the wool over my eyes!
After the pandemic, I decided to go it alone.
I now help businesses around the UK solve their marketing problems - whether it's results or resource, optimisation or ongoing support - from strategy right through to implementation and optimisation.
Scroll down for a bit more detail on my career history but to be honest, you've probably read enough about me - this is all about you and the marketing issues you have, so check my 'about you' page to see if you identify with marketing problems that my clients have faced when they've reached out to me.
CAreer history
April 2022 - Now
July 2019 - October 2021
June 2017 - June 2019
August 2006 - June 2017
Marketer Slash Business Owner. Helping a range of businesses with their marketing problems - from PPC/SEO audits and implementation, to fractional or interim support, to one-off projects.
Head of Marketing at Veygo (temporary insurance). Implemented a marketing strategy that grew revenues 50% YoY for 2 years in a row while maintaining a record low CPA. This was a multi-channel approach across Brand, PPC, SEO, email and social media. I led the team from the front - getting my hands dirty at times when needed.
Marketing Manager at Admiral Money. Launched Admiral Car Finance across multiple channels including radio, outdoor, PR and Search Marketing (SEO/PPC.) On SEO, secured #1 positions for 'car finance' and 'personal loans'. Financed £30M across 2,000 customers in those 2 years.
Over 10 years at Confused.com - the bulk of which I spent as Head of Search Marketing - responsible for 50% of Confused.com revenue, a team of 15 and £12M annual budgets. Won 'In-house Team of the Year' at the European Search Awards twice in a row for the innovative work we did and the culture I'd built within the team.