Marketing Audits
Most of my work comes from ‘lifting the hood’ on your digital marketing strategy and tactics, and letting you know how these could be improved to better meet your customer’s needs, and your business goals....
Need help with your marketing?
Digital Marketing Audits
I deep dive into your existing PPC, SEO, email marketing and/or social media; but in doing so I also take a more strategic view.
I've headed up Marketing teams and developed Marketing Strategies so even if I'm just looking at your digital channels, I'll consider your wider marketing mix and your wider strategy... which leads me nicely on to.....
Wider Marketing Audits
An overall marketing strategy should clearly define your target customers, and your core proposition and messaging.
If these are missing, or seem weak, it makes it difficult to carry out an effective digital marketing audit.
So I'll audit your digital and/or non-digital activity with your wider strategic goals in mind - and I can help you to plug gaps if you don't have a strategy - for example, for some clients I've carried out interviews with their customers, and target customers, the findings of which have fed into their marketing strategy.
What can a Marketing Audit achieve?
I can’t guarantee what I might find for your business - but every audit I’ve carried out so far has led to either growth or cost savings, and always a plan of action of what needs to happen next. I've written marketing strategies for businesses which has often been the first time the client has had a marketing strategy!
(PS learn a bit more about my approach here in my blog about how to write a marketing strategy)
My audit work can naturally lead to me helping you as an interim or fractional marketing support to help you implement the changes and/or upskill you and your team, I won't leave you stranded with a document to sit on your shelf gathering dust!
Drop me a line, let's have a chat about how I can help you and your business grow through an initial audit.
"I've worked with Heledd for over two years, initially she carried out an in-depth audit across our PPC accounts - she improved the accounts and saved us thousands. Then she supported the company in finding a PPC Executive - she is professional, knowledgeable and an expert at what she does."
Louise Cant, Host Student Living